think. Since I never went to management school, I read it recently and
found it very interesting.
Start with a cage containing five monkeys.
Inside the cage, hang a banana on a string and place a set of stairs
Before long, a monkey will go to the stairs and start to climb towards
As soon as he touches the stairs, spray all of the monkeys with cold
After a while, another monkey makes an attempt with the same result -
all the monkeys are sprayed with cold water.
Pretty soon, when another monkey tries to climb the stairs, the other
monkeys will try to prevent it.
Now, turn off the cold water.
Remove one monkey from the cage and replace it with a new one.
The new monkey sees the banana and wants to climb the stairs.
To his surprise and horror, all of the other monkeys attack him.
After another attempt and attack, he knows that if he tries to climb the
stairs, he will be assaulted.
Next, remove another of the original five monkeys and replace it with a
The newcomer goes to the stairs and is attacked.
The previous newcomer takes part in the punishment with enthusiasm.
Again, replace a third original monkey with a new one.
The new one makes it to the stairs and is attacked as well.
Two of the four monkeys that beat him have no idea why they were not
permitted to climb the stairs, or why they are participating in the
beating of the newest monkey.
After replacing the fourth and fifth original monkeys, all the monkeys
that have been sprayed with cold water have been replaced.
Nevertheless, no monkey ever again approaches the stairs.
Because as far as they know that's the way it's always been around here.
And that's how company policy begins ...